Best Market Prices
Our offers track the live international gold market — we publish the numbers before you walk in.

Receive immediate cash for your valuables through transparent professional valuations performed by experienced experts.
Cash in hand the same visit
Certified gemologists & horologists
Discreet private valuation rooms
One transparent number, always
Real-time market pricing per gram in euro, sourced from international gold markets.
Last updated · —
Spot gold (XAU) converted to euro per gram; 22K and 18K are derived from 24K by gold content. Indicative only — refreshed every 60 seconds.
Track how the 24K price per gram has moved, so you can decide the right moment to sell or pawn.
24K · price per gram
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Professional experts and thousands of satisfied customers across Athens.
Our offers track the live international gold market — we publish the numbers before you walk in.
Every appraisal is itemised in front of you: weight, purity, market rate and final offer.
Accept the offer and you leave with cash or an immediate bank transfer the same visit.
Private valuation rooms, encrypted records and absolute discretion for every client.
From investment gold to rare collectibles, our specialists appraise a wide range of valuables on site.
Not sure if we accept your item? Bring it in — appraisals are always free.
Four steps, roughly ten minutes, and complete clarity at every stage.
Step 1
Walk in without an appointment — bring your item and an ID.
Step 2
Our experts test, weigh and inspect in front of you.
Step 3
A clear offer with no obligation to accept.
Step 4
Accept and receive your money immediately.

At In Gold We Trust, we believe that while gold holds value, trust is priceless.
With years of experience in the precious metals industry, we have built our reputation on integrity, transparency, and professionalism. Every transaction is handled with honesty, respect, and a commitment to fair valuations, ensuring our clients feel confident and informed every step of the way.
Our philosophy is simple: Trust is more valuable than gold.
This principle defines who we are and guides everything we do. Whether you are selling precious metals today or exploring our carefully curated collection of luxury watches and fine jewelry in the future, you can expect the same unwavering commitment to authenticity, quality, and exceptional service.
Because at In Gold We Trust, we don't just earn the value of your gold—we earn your trust.
Centrally located, easy to reach and open six days a week — no appointment required.
Monday – Friday10:00 – 18:00
SaturdayClosed
SundayClosed
Everything you need to know before your first visit.