Interior of the IN GOLD WE TRUST luxury valuation house in Athens with gold jewellery and watches

Trust is Worth More Than Gold.

Receive immediate cash for your valuables through transparent professional valuations performed by experienced experts.

Visit Our Store
  • Instant Payment

    Cash in hand the same visit

  • Expert Appraisals

    Certified gemologists & horologists

  • Trusted Gold Exchange

    Discreet private valuation rooms

  • Transparent Process

    One transparent number, always

Live

Live Gold Prices

Real-time market pricing per gram in euro, sourced from international gold markets.

Last updated ·

Spot gold (XAU) converted to euro per gram; 22K and 18K are derived from 24K by gold content. Indicative only — refreshed every 60 seconds.

Market history

Gold Price History

Track how the 24K price per gram has moved, so you can decide the right moment to sell or pawn.

24K · price per gram

Why clients trust us

A private-bank standard, applied to valuations

Professional experts and thousands of satisfied customers across Athens.

Best Market Prices

Our offers track the live international gold market — we publish the numbers before you walk in.

Transparent Valuations

Every appraisal is itemised in front of you: weight, purity, market rate and final offer.

Instant Cash

Accept the offer and you leave with cash or an immediate bank transfer the same visit.

Complete Confidentiality

Private valuation rooms, encrypted records and absolute discretion for every client.

Services

What We Accept

From investment gold to rare collectibles, our specialists appraise a wide range of valuables on site.

  • Gold

    Tap to see details

    Gold

    • Jewels
    • British Gold Sovereign
    • Gold Coins
    • Dental Gold
    • Gold Bars
  • Silver

    Tap to see details

    Silver

    • Jewels
    • Sterling Silverware
    • Silver Coins
    • Antiques
    • Vintage Silver
  • Collectibles

    Tap to see details

    Collectibles

    • Rare Greek Coins
    • Foreign Coins
    • Proof/BU Editions
    • Certificates PCGS/NGC
  • Luxury Watches

  • Diamonds

Not sure if we accept your item? Bring it in — appraisals are always free.

The process

How It Works

Four steps, roughly ten minutes, and complete clarity at every stage.

  1. Step 1

    Bring Your Item

    Walk in without an appointment — bring your item and an ID.

  2. Step 2

    Professional Valuation

    Our experts test, weigh and inspect in front of you.

  3. Step 3

    Receive an Offer

    A clear offer with no obligation to accept.

  4. Step 4

    Walk Away With Cash

    Accept and receive your money immediately.

Stack of gold bars
Why choose IN GOLD WE TRUST

Two decades of appraising Greece's finest possessions

At In Gold We Trust, we believe that while gold holds value, trust is priceless.

With years of experience in the precious metals industry, we have built our reputation on integrity, transparency, and professionalism. Every transaction is handled with honesty, respect, and a commitment to fair valuations, ensuring our clients feel confident and informed every step of the way.

Our philosophy is simple: Trust is more valuable than gold.

This principle defines who we are and guides everything we do. Whether you are selling precious metals today or exploring our carefully curated collection of luxury watches and fine jewelry in the future, you can expect the same unwavering commitment to authenticity, quality, and exceptional service.

Because at In Gold We Trust, we don't just earn the value of your gold—we earn your trust.

Visit us

Our Athens Store

Centrally located, easy to reach and open six days a week — no appointment required.

Address
Marinou Antypa 56, Ilioupoli 163 46, Greece
Opening hours

Monday – Friday10:00 – 18:00

SaturdayClosed

SundayClosed

By Appointment
Outside these hours? Call or message us to arrange an appointment.
Get Directions
Questions

Frequently Asked Questions

Everything you need to know before your first visit.