Best Market Prices
Our offers track the live international gold market — we publish the numbers before you walk in.

Receive immediate cash for your valuables through transparent professional valuations performed by experienced experts.
Cash in hand the same visit
Certified gemologists & horologists
Discreet private valuation rooms
One transparent number, always
Real-time market pricing per gram in euro, sourced from international precious metal markets.
Last updated · —
Spot gold (XAU) and silver (XAG) converted to euro per gram; 22K, 18K and 14K are derived from 24K, and sterling 925 from fine silver, by precious metal content. Indicative only — refreshed every 60 seconds.
Important notice: The prices shown are indicative gold buying prices and do not constitute a binding buyback price. The final price is determined at the time of the transaction, based on the characteristics of the item, applicable statutory charges and the company's standard commissions.
Track how the 24K price per gram has moved, so you can decide the right moment to sell or pawn.
24K · price per gram
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Professional experts and thousands of satisfied customers across Athens.
Our offers track the live international gold market — we publish the numbers before you walk in.
Every appraisal is itemised in front of you: weight, purity, market rate and final offer.
Accept the offer and you leave with cash or an immediate bank transfer the same visit.
Private valuation rooms, encrypted records and absolute discretion for every client.
From investment gold to rare collectibles, our specialists appraise a wide range of valuables on site.
Not sure if we accept your item? Bring it in — appraisals are always free.
Four steps, roughly ten minutes, and complete clarity at every stage.
Step 1
Walk in without an appointment — bring your item and an ID.
Step 2
Our experts test, weigh and inspect in front of you.
Step 3
A clear offer with no obligation to accept.
Step 4
Accept and receive your money immediately.

At In Gold We Trust, we believe that while gold holds value, trust is priceless.
With years of experience in the precious metals industry, we have built our reputation on integrity, transparency, and professionalism. Every transaction is handled with honesty, respect, and a commitment to fair valuations, ensuring our clients feel confident and informed every step of the way.
Our philosophy is simple: Trust is more valuable than gold.
This principle defines who we are and guides everything we do. Whether you are selling precious metals today or exploring our carefully curated collection of luxury watches and fine jewelry in the future, you can expect the same unwavering commitment to authenticity, quality, and exceptional service.
Because at In Gold We Trust, we don't just earn the value of your gold—we earn your trust.
Centrally located, easy to reach and open Monday to Saturday — no appointment required.
Monday – Friday10:00 – 20:00
Saturday10:00 – 17:00
SundayClosed
Everything you need to know before your first visit.
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